Contemporary art

Life is coming faster at us everyday. Contemporary art is therefore an unclear indication. One day something can be a hype, the next day everyone has forgotten about it.

This is the same for the fashion world. A new collection is hyped when it releases, but within a considerable time everyone has already forgotten about it.

With this hoodie we want to pay tribute to this collection, and the contemporary creativity that can be seen on the streets of London, which often gets too little appreciation from the general public before it's removed again.